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The Gift of Sound and Water: Why Positivity Infuses Everything We Do

good vibes only ocean on a stormy day TO112 products

The average human body is made up of 60% water. Why are we reminding you of this? Because we believe in the importance of nurturing our bodies—and water is a big part of that equation.

So important, in fact, that you are constantly being urged (by doctors, naturopaths, friends, family, co-workers...the list goes on and on) to drink more water. Six to eight glasses a day, they say. And you drink them all, but you still don’t feel like your best, healthiest self. How could this be happening?

Positivity is a powerful thing. It affects all aspects of our lives, including how we feel—about our minds, about our bodies, about our entire existence. That’s why all of us here at To112 are particularly inspired (read: fascinated) by Dr. Masaru Emoto’s water experiments. His discoveries changed the way many people think about our relationship with water and, in turn, how it can affect us in more ways than we realize.

In the glorious ‘90s, Emoto, a Japanese researcher, author and Doctor of Alternative Medicine, began his experiments on water. His early work explored his belief that water could react to positive thoughts and words, and that polluted water could be cleaned through prayer and positive visualization. According to Emoto’s own website, his water crystal experiments consisted of exposing water in glasses to different words, pictures or music, and then freezing and examining the aesthetic properties of the resulting crystals with microscopic photography.

Dr Emoto Water Experiment
Before the Buddhist prayer was offered at Fujiwara dam.
Copyright Masaru Emoto

After the Buddhist prayer was offered to Fujiwara dam.
Copyright Masaru Emoto


While Dr. Emoto died before he could conduct further experiments, and thus has left his body of work open to criticism, our entire team has become deeply intent on understanding – and making use of – what he left behind. It inspired us to charge To112 products with the potent sound frequency, 528 hertz, known as the frequency of love. This incredibly cherished frequency is known for encouraging DNA repair and improving overall health, bringing balance to the body.

The energy of positivity and self-love is infused into every To112 bottle and jar.  And couldn't we all do with a little more of that?

Give our To112 shampoos and conditioners a try - starting with our Cleanse for Normal Hair. Immerse yourself in an indulgent scent journey that balances science and nature, leaving you feeling happy, polished and fresh—while celebrating our deep connection to water.