Cozy Up With Candles That Set The Mood For Christmas

Candles are magic. There is something about lighting its wick that immediately transforms the mundane into ritual. It illuminates a room in a soft, golden veil and fills the space with that distinct smell of melted wax and burnt wick. First used in Ancient Egypt some 3,000 years ago, candles have always been an intrinsic part of ceremonies, feasts and everyday life. In the centuries that followed, poured wax was further enhanced, improved and developed into the wellness and design essentials they are today.

FLOWING INTO THE SEASON

Truth is, carving out time for stillness and movement can be a challenge especially during a season packed with celebrations and festivities. This is precisely why setting the tone for a day of mindfulness is every more important. When you feel you have to drag your whole being to the mat, light one of all of these scents to get you flowing, moving and living in the moment.

TO112 Palo Santo is a subtle, clearing fragrance ideal for mediation and intention setting. A scent inspired by the mystical healing powers of palo santo, this all-natural beeswax candle is infused with sweet notes of pine, mint and lemon. Let the wick burn before and during your mindfulness practice and allow its light and tang to raise your vibration. Palo Santo also helps enhance creativity, ease pain, anxiety and stress.

Read the full article here. 

Indie Beauty Brands Experience Average Order Value Gains And Strong Demand For Self-Care Amid Disappointing Black Friday And Cyber Monday Sales

Adobe Analytics’ statistics show that online sales on Black Friday were essentially flat at $8.9 billion versus $9 billion last year. Bluecore figures visitors to health and beauty websites dropped 15% on Black Friday from the prior year. Cyber Monday didn’t provide the surge retailers and brands were hoping for. Instead, sales on the day dipped 1.4% to come in at $10.7 billion, according to Adobe Analytics.

Indie beauty brands typically started their Black Friday/Cyber Monday sales earlier than previous years and prolonged them beyond Cyber Monday. At haircare brand TO112, a 40% assortment-wide discount ran from Nov. 17 to 29. In 2020, the brand only did a sale for six days. “Consumers could take their time and shop at their leisure without the flashing lights and the pressure of now or never,” says director of marketing Fiona Pincente. TO112’s sales have doubled year-over-year for the last three years.

Despite diminished discounts or perhaps because of them, Salesforce approximates average order value was up 11%. Beauty brands detected a consumer appetite to spend for certain items. TO112’s average order value spiked 24%. Its Collagen Mask, Ultimate Hair Cream, Shampoo For Fine Hair and Shampoo For Normal Hair were bestsellers. “Beauty is an easy, feel-good purchase for people who may be struggling with life stresses as they get back on their feet,” says Pincente. “TO112 products create a sensory experience with our incredible scents and lush textures, so customers are willing to explore new products at great prices.”

Read the full artcile here. 

The Ultimate Travel Luxury Gift Guide

Keep your hair healthy and nourished on the go with the TO112 Hair Products.TO112 is an abbreviation for tamanu oil, the ingredient which spearheaded it all, while 112 denotes the first three numbers of the Fibonacci Sequence. Devoted to mindful living, TO112’s beauty formulations are free of harmful ingredients sodium lauryl sulphate, diethanolamine and parabens. Whether you’re looking to keep your curls smooth or you’re just in need of an ultra nourishing mask, or maybe you need a Anti-Humectant Spray to keep your blowout in place, either way, TO112 has the right product for you.

Read the full article here.

What to Know About Postpartum Hair Loss

Picture this: You're three months postpartum and finally starting to feel a little bit like "yourself" again. You've been cleared to workout, and your baby is (hopefully) sleeping for a longer stretch at night. Just as you settle onto your mat for your yoga workout, you notice your hair is starting to shed. There is hair...everywhere.

The Shift from Pregnancy to Postpartum

When someone is postpartum, their normal hair shedding cycle resumes. This often makes people feel like they are losing more hair than normal, but sometimes this is just because less hair falls out when you are pregnant.

“Normal hair sheds 50-100 hairs per day, regularly,” says Luis Pacheco, master hair expert, colorist, and founder of wellness-based beauty and lifestyle brand TO112. “It's called the exogen phase, or resting phase, of the hair follicle. This is when it stops growing and rests between growth cycles and sheds the hair shaft to make way for new growth.”

How to Manage Postpartum Hair Loss

It’s best to try to limit scalp irritation and inflammation during this time. Try to avoid ingredients like sulfates, parabens, and other harsh chemicals found in shampoos and styling products. “They can cause inflammation at the scalp, leading to excess hair loss and weakened new growth,” says Pacheco. “Use vitamin and protein-rich shampoos, conditioners, and masks. Look for ingredients like keratin and collagen to help fortify the hair.”

Read the full article here.

We are so excited to announce that we have won a Beauty Innovation Award for the third year in a row! Our Superior Blowout Mist has taken home the gold for Most Innovative Hairspray.

Our award winning blowout spray is a heat-activated blowout mist designed to fight humidity and provide salon-quality shine that lasts for up to three washes, without any build-up. The tamanu, grapeseed, and black seed oils work together with an innovative copolymer blend to lock in moisture and glass-like shine, while living out even the most intense humidity. Our unique formula has been selected as the best in its category.

Holiday gifting can seem like a daunting task, but, when in doubt, keep this in mind: The special woman who joined your family, adjusted to your ready-made dynamic, and showed you love deserves something she’ll actually put to use. Of course she appreciated that personalized mug you got her a few years ago, but this year is your chance to step it up and really bring out the big guns. Remember: The perfect present is one she'll find as useful as it is thoughtful.

Feeling the pressure? Don't panic. This list has got 35 different curated gift ideas for stepmoms for you to choose from. Whether you're shopping for a bling-loving stepmom, one who is a sucker for something sentimental, or someone in between, there's a perfect gift in here that they're sure to cherish.

Read the full article here featuring TO112 Collagen Mask.

Anyone blessed with natural curls knows how hard they can be to tame. Finding a way to get frizz-free, voluminous, luscious curls can be challenging!

We are here to help. Our pro spells it out with her tips to Big Beautiful Frizz-Free Curls. 

Just 4 Easy Steps to Get the BEST big beautiful curls.

1. Start by using our Ultimate Hair Cream on damp curly tresses. Work it evenly through the hair, then follow up with our Curl Mousse.
2. Now for the fun part: with these products working their magic, the hair can now be scrunched, twisted, and shaped to your liking with ease.
3. From here, you can air-dry your curls, or use a diffuser at low speed to dry the hair between medium and high heat for even more voluminous locks.
4. To finish off your look, use our KEY anti-frizz ingredient - the Anti-Humectant Spray - all over your curls.

Achieving your biggest, most beautiful curls is that simple!

We can all agree that a great blowout can make you feel like a million bucks. It can brighten your day, boost your confidence, and make you feel more put together. Wouldn’t it be ideal if you could achieve that feeling everyday, rather than just once in a while? The volume, smoothness, and shine that come with a blowout from the salon can be matched at home with the right simple technique and products.

Follow these steps for a killer blowout!

1. First, on damp locks, use the Ultimate Hair Cream by working it thoroughly from root to tip with your fingers.
2. Then, spray your hair section by section with the Superior Blowout Mist. This spray is our secret to making your blowout glossy, frizz-free, and salon-quality.
3. Comb the product through, then blow-dry using high heat to activate. We recommend using a round brush to smooth your strands as you blow-dry, and even leaving the brush in like a roller as the hair cools.
4. Finally, go in with the Strong Hold Spray to ensure the shape and quality of your blowout lasts.

Now you can accomplish an extraordinary blowout at home.

TO112 Superior Blowout Mist has been developed to achieve the highest level of hair care; its composition a polymer and a mixture of active oils, each of which has distinctive health properties that have contributed to making the benefits of this product more diverse and varied as follows;

1. Grapeseed oil : keeps the hair moisturized and gives it luster and shine while also providing protection from split ends.
2. Black seed oil : supports the overall health of the scalp, as it helps to soften the hair and increase elasticity.
3. Tamanu oil : a lightweight moisturizer that promotes healthy looking hair that is easy to manage when styling.

Read the full article here. 

A candle isn’t just for the fragrance, it’s also for adding a romantic ambiance.

The TO112 Palo Santo candle is for the man that’s not really a candle person but could still benefit from having a candle. This candle is placed in a glass jar and its crop-circle like alien logo is sure to draw eyes, but it’s only a candle when you open the glass jar. Otherwise, it can just be a glass jar on your dinner table.

Check out the full article here.