meet our founder
luis pacheco
A world renowned master colourist, hair expert and educator, celebrated for his intuitive approach to hair colour, emulating hues only the sun could gift.
Luis created TO112 to change the narrative in the hair care space. He conceptualized a hair care line with a vision to merge the seemingly opposing realms of spirit and luxury. With decades of experience in the beauty industry, Luis dreamt of harmonizing his personal and professional passions to create a product line embodying his journey as a hair colourist and his certifications in holistic nutrition, shamanism and yogic studies.
His mission is to bring scalp health to the forefront of hair care. A healthy scalp grows healthy hair and better maintains beautiful, longer lasting hair colour. The balanced formulations in every TO112 product are devoted to protect and nourish the scalp, hair, and the energy of the space you occupy!