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Free From: SLS, DEA, Parabens

woman with shiny sleek brunette ponytail after using TO112 products holding yellow tulips over her shoulder

Do you ever stop to think about how many chemicals you’re exposing your body to on a regular basis through the use of personal care products, perfumes, or cosmetics? According to a study done by the Environmental Working Group found that women in particular expose themselves to approximately 168 chemicals every day. While some of the chemicals are completely harmless others are known carcinogens and neurotoxins directly related to fertility issues and cancer.

When it comes to beauty, don’t take unnecessary risks.


Sodium Lauryl Sulfate better known as SLS was introduced to the beauty industry in the 1930’s as an alternative to soap. Although it is composed of coconut and/or palm kernel oil it’s manufactured through a chemical process. SLS is found in many personal hygiene products such as shampoos, toothpastes,body washes and many more. SLS breaks surface tension separating molecules to create a lather in your hair, this in turn, makes the product an effective cleaner - so effective in fact that SLS can also be found in industrial cleaning agents.

So, is SLS a danger to consumers? While there has been no scientific evidence that links SLS to cancer there have been many documented side effects that are not so appealing. A 1983 report published by The American College of Toxicology (ACT) detailed that even at low concentrations (less than 0.5%) SLS may cause harmful skin irritation.





Cocamide Diethanoalamine, known as “cocamide DEA” or simply “DEA”, is a foaming agent used to create a creamy texture in soaps, shampoos, conditioners, and cosmetics. While small doses have only been known to cause mild irritation, larger doses can accumulate in the body over time. Notably, California has banned the use of DEA due to potentially carcinogenic effects.

If you’re concerned about DEA in your personal hygiene products, read the label and familiarize yourself with other ingredients that may contain DEA, see a list below.

  • Cocamide DEA
  • Cocamide MEA
  • DEA-Cetyl Phosphate
  • DEA Oleth-3 Phosphate
  • Lauramide DEA
  • Linoleamide MEA
  • Myristamide DEA
  • Oleamide DEA
  • Stearamide MEA
  • TEA-Lauryl Sulfate
  • Triethanolamine


Parabens are man-made chemical preservatives used in personal care products that stop the growth of fungus, bacteria and other microbes from setting up camp in your favourite products.

Studies have failed to prove that Parabens are directly linked to cancer, but many consumers would rather not take the risk. Why lather yourself in chemicals when we don’t have the full answer? When it comes to your body and your health - it’s best to err on the side of caution.

Instead of using parabens, we look for natural alternatives. This usually comes in the form of oils and extracts with natural preservative properties.

We’ve always believed we’re better off being safe rather than sorry.

That’s why ALL of TO112’s products are completely SLS free.